While Facebook steals the limelight in every social media marketing discussion, Twitter remains the best social platform for real time engagement. It also has the ideal state of affairs for brands to propagate word of mouth or advocacy, with 49% users actively talking about brands and businesses.
Twitter’s potential as a marketing channel maybe clear, few people approach the platform with the right strategy. What works on Facebook needn’t apply to Twitter, as the dynamics of both of these platforms are diverse.
This is a list of seven Twitter marketing tips that you can apply to your business.
1. Tweet without links
If you’re tempted to include a link on every tweet, hold back every once a while, because tweets without links get more engagement.
Remember, that not all tweets require links, and by being selective, you add value with the ones that do. For instance, SocialMediaExaminer ran a small experiment and shared the same post twice, once without the link. The sans-link…
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