Recently, Twitter expanded the character limit for tweets from 140 to 280. Now, you can easily market your products and draft interesting Call to Actions without worrying about the 140-character limit. Needless to say, this is just the right time to come up with a brand new marketing strategy for Twitter.
The 280-character limit will allow marketers to be more expressive and informative while still keeping their tweets crisp and engaging.
Before you start drafting new tweets for your account, take a step back and analyze how your previous content is doing. Twitter has a native analytics tool that can be used to examine the reach of your content and know your audience in a better way.
All you need to do is visit the Twitter Analytics page of your account right here and bring a radical change to your marketing strategy. If you are visiting the Analytics page for the first time, then it can be a little overwhelming. Let me take you on a step-by-step walk through of the Analytics…
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