I have produced a lot of content over the years. While I do my best to make most of it as much as I can, that isn’t always possible. Sometimes a topic has a specific shelf life, sometimes it is more timely and other times it just outgrows its usefulness as things in the industry change. Given how long I have been working in this field, there is quite a lot of old content that is now more or less useless.
Every content creator knows the frustration of this element of creative tasks. No matter what you do, some things just aren’t going to be helpful to readers years down the line. Thankfully, content can have a surprisingly long career if you learn to properly re-market it.
The Place of Old Content In New Conversions
One of the biggest concerns for many people is the use of old content to drive new conversions. Since they are always looking to turn leads, it makes sense that they would wish to put what they have already made to use. No one wants to spend the time, energy and money…
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