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“They” say that blogging is 20 percent writing and 80 percent promotion, but I think “they” forgot to include one very important aspect of blogging life, and that’s updating old content. Once you write a blog post you really don’t want to just forget about it for the rest of eternity.
Well, you could, but it really wouldn’t be in your best interest to do so.
Instead, every few months or on a yearly basis (at most), you will want to take the time to go through and update old posts.
- Links expire or change, and the last thing you want to do is have non-working links on your site
- Your opinions on a product may change
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