I’m sure something like this has happened to you. I started seeing a post show up in my Facebook feed. The headline was very compelling and when my friends shared it, comments like “amazing!” and “Wow, that’s both incredible and sad!” made me even more curious.
But I didn’t click the link to the post that day.
Or the next.
In fact, it took me about three days of seeing this article in my feed to actually click that darn link.
Why did it take so long for me to actually click the link? No one reason. One time I was scanning the page when I had a quick second to catch up on friend updates, but didn’t have time to read a post. Once I was supposed to be working so I was trying to stay focused (though, yes, focus and Facebook don’t belong in the same sentence). Stuff like that.
With delay after delay, I became part of the classic marketing concept called the Rule of Seven. It goes something like this:
People need to see or hear your message about…
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