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Everyone loves gaining more email subscribers.

But I’ve seen the obsession get out of hand where people want more and more and more… and you have to wonder — how many people on their list are actually opening those emails?

Email lists naturally end up with people that don’t really want to be subscribed, but are too busy/lazy/what-have-you to actually open your email and click UNSUBSCRIBE. So you need to give them the boot yourself! But first, you’ve gotta make sure you aren’t removing anyone you shouldn’t!

This involves three major pieces:

  1. Create a list of true cold subscribers.
  2. Give those chilly, cold subscribers a chance to stay with a re-engagement campaign.
  3. Delete those who didn’t re-engage (and don’t feel guilty about it).

This post walks you through exactly how to do all this with ConvertKit, with some tricks along the way to ensure you’re doing it right.

If you aren’t on ConvertKit, still have a look – there’s relevant advice…


This is only a snippet of a Blogging Tips Article written by Melissa Culbertson

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