Many social media marketers are generally confused about what the term “Engagement rate” means. Engagement rate refers to the number of people engaging with your content on social media measured against the number of people who could be engaging with your content. Since most businesses such as yours typically market on different social networks, the engagement rates on different social networks may vary. For example, your Facebook and LinkedIn engagement rates may be polar opposites, but your engagement rate on social media on the whole may be low.

However, irrespective of the social media platform, it’s a struggle to keep engagement rates as high as you want them to be. Here are a few reasons why your engagement rate on social media may be low.

1. Your content isn’t striking enough

Let’s face it. Creating humorous, engaging and fun content consistently for a brand is a serious challenge. Few marketers wake up everyday with ideas brimming in their minds. Most marketers…


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