With all the latest fads in digital marketing, it’s easy to forget that email is still the most powerful and cost-effective channel. The average ROI for email campaigns in the US is $44 for every $1.

And when you harness the power of email automation, then you have a sure-fire winner.

According to HubSpot, “about 49% of businesses use some form of email automation,” as it’s a proven way to streamline their marketing and grow revenue.

So, if you want to improve your email campaigns, then it’s time to embrace automation.

In this guide, you’ll discover how you can use email marketing automation to send timely, relevant, personal, and contextual messages that drive brand loyalty and increase customer engagement.

What is email marketing automation?

Email marketing automation allows you to send out emails to your subscribers based on a pre-defined trigger or event. For instance, when a user subscribes to your email list, you can automatically send a welcome…

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