Business of Fitness

Keys to a Successful Personal Training Business – Workout Fitness Article

Keys to a Successful Personal Training Business Some personal trainers have an impressive list of credentials but a small client base, while others aren’t as educated but are always booked. What’s the difference between them? In this episode, Rick Richey discusses how to find the balance between these two types of trainers. Learn what it takes to run a successful personal training business, including: How Rick built his own businessYour attitude and interaction skillsWhat your clients really wantAsking for the…

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Generational Marketing for Fitness Professionals – Workout Fitness Article

There are some things that most of your clients of any age can probably agree on. For example, burpees are unpleasant yet satisfying, and a playlist that includes Beyoncé can make just about any workout fly by. But you might find that your millennial clients don’t quite understand the elegance of a grapevine maneuver or that your baby boomer–age members are mystified by millennials’ desire to post sweaty selfies.   As much as there has been a generational melding—particularly when…

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