fitness business

» Strength and Conditioning Stuff You Should Read: 11/9/19 – Workout Fitness Article

» Strength and Conditioning Stuff You Should Read: 11/9/19 Strength and Conditioning Stuff You Should Read: 11/9/19 Written on November 9, 2019 at 5:11 am, by Eric Cressey I hope you had a great weekend. Here’s a little reading and listening material to kick off your week! EC on the Inspiring Lives Podcast – I joined the crew at Athletic Greens on their podcast to talk coaching and business. 10 Assumptions You Should Stop Making About Your Clients – This…

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Generational Marketing for Fitness Professionals – Workout Fitness Article

There are some things that most of your clients of any age can probably agree on. For example, burpees are unpleasant yet satisfying, and a playlist that includes Beyoncé can make just about any workout fly by. But you might find that your millennial clients don’t quite understand the elegance of a grapevine maneuver or that your baby boomer–age members are mystified by millennials’ desire to post sweaty selfies.   As much as there has been a generational melding—particularly when…

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