Tech

17 Brands to Shop on Women-Led Wednesday – Women’s Running – Running Fitness Article

17 Brands to Shop on Women-Led Wednesday – Women’s Running There’s Cyber Monday, Small-Business Saturday, and Giving Tuesday, there is another buying day in the mix. November 27, 2020 is the second-annual Women-Led Wednesday—a nationwide initiative to promote holiday shopping from female-led and founded brands. WLW was established by Cassie Abel, co-founder of the women’s outdoor apparel brand Wild Rye while trying to find a way for her brand to be involved in more meaningful ways. This purpose-driven holiday is intended to…

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HOW TO CHOOSE A SHOE FOR TRAIL RUNNING – Women’s Running – Running Fitness Article

HOW TO CHOOSE A SHOE FOR TRAIL RUNNING – Women’s Running Yes, you need a dedicated pair of trail shoes. Here’s what to look for.Trail running means flying through puddles and getting into some wild places. But it can also mean sliding on loose dirt or wet rocks. That’s why choosing a trail running shoe is so important – the pair you select could mean the difference between skinned knees or scrambling with speed. Unlike road running shoes, which are…

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Keynote – Understanding Fitness Industry Disruptors – Fitness Article

Yesterday I delivered a keynote talk at UK Active’s annual ‘SWEAT’ event. My talk was titled ‘Understand Your Disruptors’. The headline for this years SWEAT event – ‘Thought leadership event connecting forward-thinking brands, startups, influencers and investors in boutique fitness.With the boutique sector rapidly growing in prominence, Sweat will deliver cutting edge data insights, implementable business knowledge and will motivate and inspire.’ SO HERE’S WHAT I HAD TO SAY…  I’ve been working in the fitness industry for almost eight years…

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