Elevator pitches – Jessi Kneeland

Over the years I have changed my “elevator pitch” about what I do for work about a million times.
(TBH, that’s partly just the nature of being a solopreneur, the result of catching up my marketing-and-business skills to my passion for coaching. But it’s also because I changed my brand 180 degrees from fitness to body image and self-worth coaching.)
Originally, even back when I was training people at the gym, I would say “I help women fall in love with their bodies.” But at a certain point I realized that this was a very intimidating statement for a lot of women who were so steeped in body anxiety and resentment that it felt like they would never be able to get to such a positive place with their bodies.
I figured… well the last thing I want is to create one more unrealistic standard for women to feel like they’re failing at. Good gracious.
So I flipped it to say “I help women stop hating their bodies.” This was more to the point perhaps,…

This is only a snippet of a Fitness Article written by Jessi Kneeland

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